How do we reach the consumer?

Target Consumer

• The needs of the consumer must be considered.

"No target market, just garments for everyone." Universal Works

• To add focus to the brand, Universal works will target the 35+ man.

Pop up Shop

• Pop up stores draw in the crowds, creating a buzz around the brand.

• Good technique to measure if store will be successful as a stand-alone store.

• Fashion show showcasing preview of the Limited Edition collection.

The Story

• Having a story will create press, therefore reaching a higher number of consumers.
  

• Men will appreciate the honesty, function and the knowledge of where the products are sourced from.

Blogs

• Cost efficiant and effective method of marketing.

• Attaining interviews for blogs and relevant magazines raises brand awareness.