Welcome to our new blog!

Hello from Universal Works!

We are currently in the process of developing a brand strategy for Universal Works to enable future growth.

Universal works has the potential to grow into a well established brand by using strong marketing and communication strategies.

We are eager to hear your feedback, so feel free to leave us a comment.

Keeping one step ahead...

Expanding the range

Following and keeping up with competitors by expanding the range.

• Attracts new customers and retailers.
  

Online

• Follow the growing trend of blogs.
  

• Create a more interactive website (mailing list/newsletters).

• Expanding consumer base.
  

Messages for communication

Brand Identity

• Honest clothing creating quality garments which are simple and practicle with attention to detail.

• Brand identity model will help to develop a unique selling point.

• Honesty and responsibility- raising more awarness about background of garments.

How do we reach the consumer?

Target Consumer

• The needs of the consumer must be considered.

"No target market, just garments for everyone." Universal Works

• To add focus to the brand, Universal works will target the 35+ man.

Pop up Shop

• Pop up stores draw in the crowds, creating a buzz around the brand.

• Good technique to measure if store will be successful as a stand-alone store.

• Fashion show showcasing preview of the Limited Edition collection.

The Story

• Having a story will create press, therefore reaching a higher number of consumers.
  

• Men will appreciate the honesty, function and the knowledge of where the products are sourced from.

Blogs

• Cost efficiant and effective method of marketing.

• Attaining interviews for blogs and relevant magazines raises brand awareness.

We want it fresh, we want it relevant...

Models

• The model illustrates the ethos of the brand.

• Mature men were attracted to the pop up shop.

Keeping the brand Unique

• Selling small amounts of each product will keep the brand unique.
  

• Buying vintage and one off pieces is a fast growing trend.

Limited Edition range

• Limited edition range to be sold in Liberty's at a higher price point, using more luxurious fabrics.
  


• Liberty's sell Universal Works competitors.
  

Blog

• Making the website transactional is not a priority.
  

• Instead, focus should be directed towards creating an exciting blog.
  

Where will we be?

• Selective distribution: Core collection located in independent, respected retailers.
  

• Exclusive distribution: Limited edition range exclusively sold to Liberty's

• In store the brand will be placed next to competitors such as Oliver Spencer.

To Summarise...

• Brand Strategy - To Bring awareness to the Universal Works.

This will be done by:

• Appearing on blogs

• Comparing Universal Works with competitors

• Universal Works having their own Blog

Pop up Shop

• The Story of the brand is essential for brand growth.
  

• A strong marketing strategy is also essential for the growth of the brand.
  


• Connecting with consumers online will drive sales and build up market share, encouraging growth and expansion of customer base.