- The model illustrates the ethos of the brand.
- Mature men were attracted to the pop up shop.
Keeping the brand Unique
- Selling small amounts of each product will keep the brand unique.
- Buying vintage and one off pieces is a fast growing trend.
Limited Edition range
- Limited edition range to be sold in Liberty's at a higher price point, using more luxurious fabrics.
- Liberty's sell Universal Works competitors.
- Making the website transactional is not a priority.
- Instead, focus should be directed towards creating an exciting blog.