Wednesday, 4 November 2009

We want it fresh, we want it relevant...

  • The model illustrates the ethos of the brand.
  • Mature men were attracted to the pop up shop.

Keeping the brand Unique

  • Selling small amounts of each product will keep the brand unique.
  • Buying vintage and one off pieces is a fast growing trend.

Limited Edition range

  • Limited edition range to be sold in Liberty's at a higher price point, using more luxurious fabrics.

  • Liberty's sell Universal Works competitors.


  • Making the website transactional is not a priority.
  • Instead, focus should be directed towards creating an exciting blog.

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