- The needs of the consumer must be considered.
"No target market, just garments for everyone." Universal Works
- To add focus to the brand, Universal works will target the 35+ man.
Pop up Shop
- Pop up stores draw in the crowds, creating a buzz around the brand.
- Good technique to measure if store will be successful as a stand-alone store.
- Fashion show showcasing preview of the Limited Edition collection.
- Having a story will create press, therefore reaching a higher number of consumers.
- Men will appreciate the honesty, function and the knowledge of where the products are sourced from.
- Cost efficiant and effective method of marketing.
- Attaining interviews for blogs and relevant magazines raises brand awareness.