Wednesday, 4 November 2009

How do we reach the consumer?

Target Consumer
  • The needs of the consumer must be considered.

"No target market, just garments for everyone." Universal Works

  • To add focus to the brand, Universal works will target the 35+ man.

Pop up Shop

  • Pop up stores draw in the crowds, creating a buzz around the brand.

  • Good technique to measure if store will be successful as a stand-alone store.

  • Fashion show showcasing preview of the Limited Edition collection.

The Story

  • Having a story will create press, therefore reaching a higher number of consumers.
  • Men will appreciate the honesty, function and the knowledge of where the products are sourced from.


  • Cost efficiant and effective method of marketing.

  • Attaining interviews for blogs and relevant magazines raises brand awareness.

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